Converted a 100,000 square foot, labyrinthine, three-story parking garage into a hip, easy-to-navigate space for tech-company, Amplify’s, inaugural user conference.

Using universal principles of human behavior, visual processing, and spatial design, I carefully crafted the layout, signage, lighting, and décor to intuitively steer attendees towards what they needed to see, and where they needed to be at each moment of the event, while also ensuring the industrial space felt on-brand, inviting and comfortable.

  • Creative Direction
  • Attendee Journey Design
  • Environmental Design
  • Art Direction