Revamped the company’s positioning and brand to engage their most-desired customers, clearly communicate their myriad offerings and leverage their deep industry expertise.
This endeavor began with in-depth research into their competitors, hours of stakeholder interviews to uncover the soul of the business, and an overhaul of all their brand assets: from the website, to their Powerpoint presentations, and even their trade show booths.
- Creative Direction
- Art Direction
- User Experience Design